CASE STUDY
C4 Energy: Creator Partnership & Paid Social Campaign
I partnered with C4 Energy as a content creator, producing recipe-led videos featuring their product, from concept and styling to filming and editing.
C4 Energy then ran the creative as paid social ads across Facebook, Instagram and TikTok.
FACEBOOK & INSTAGRAM PAID ADS · BRAND-REPORTED RESULTS
2,135,304
Video views
1,959,693
Impressions
1,350,932
Engagements
0.27%
Click-through rate
C4 Energy reported strong resonance with sports and fitness audiences, particularly Gen Z, with standout performance in Germany.
TikTok paid ads: 96,667 video views · 98,130 impressions · 18,096 engagements · 0.60% CTR. All figures are paid advertising results reported by C4 Energy, not organic reach.
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